Is it really worthwhile investing in short-term rentals in Metz ?

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Investing in seasonal rental property in Metz offers very attractive prospects for profitability. Metz is a historic tourist city with a growing demand for temporary accommodation. If you own a property in Metz, this article will provide you with a detailed analysis of the benefits of letting your property on a short-term rental basis or on Airbnb.

Booming demand for tourism in Metz

Metz is a city that attracts more and more tourists every year, thanks to its rich culture, historic heritage, events and festivals. Travellers are looking for comfortable, well-located and affordable temporary accommodation to make the most of their stay. More and more families are moving around and looking for a place to stay for a few nights, and taking the opportunity to visit the city. To better understand the scale of tourist demand in Metz, let's look at some key data:

- In 2022, the city of Metz welcomed over 2.5 million visitors, an increase of 8% on the previous year.
- Tourists come mainly from France, Germany, Belgium, Holland and Luxembourg, but there has also been an increase in the number of visitors from other European and even international countries.
- Metz's main tourist attractions, such as Saint-Etienne's Cathedral, the Centre Pompidou-Metz, the Esplanade Gardens and the Cour d'Or Museum, attract hundreds of thousands of visitors every year.
- The city also organises numerous cultural, artistic and sporting events, such as the Constellations festival, the Christmas market, contemporary art exhibitions, sporting competitions, etc., attracting a diverse public throughout the year.

Metz's economic and tourist assets

Metz is strategically located at the crossroads of Europe, halfway between Luxembourg and Nancy. This favourable geographical position makes Metz an ideal stopover for travellers and professionals on the move.

Among Metz's economic and tourist assets, we can highlight :

- The presence of major companies and head offices of international renown, encouraging business travel and long-term stays.
- The presence of major centres of activity such as the Metz Métropole technology park, which brings together innovative companies and universities in the fields of technology, research and development.
- Well-developed transport infrastructure, including an efficient motorway network, a TGV station and a regional airport.

Moreover, Metz remains the most pleasant city to live in on the border if you want to move to France and work in Luxembourg.

Affordable property prices in Metz

Investing in rental property in Metz is still relatively affordable compared with other major French cities and towns. The average price of an existing property in Metz is around €2,100 to €2,500 per square metre, which is 4 times less than in Luxembourg or Paris, and 2 times less than in Lyon.

A shortage of hotel accommodation in Metz

Metz and its conurbation do not have enough accommodation available, particularly during peak periods. Here are a few key points to help you understand this statement:

- According to figures from the Metz Tourist Office, the average occupancy rate for the city's hotels regularly exceeds 80%, even peaking at 90% during peak periods.
- The 1,300 hotel rooms available between Metz and Amnéville are not enough to meet the growing demand from visitors.
- Visitors are looking for alternative accommodation, such as furnished flats, guest houses and tourist residences, to meet their specific needs in terms of comfort, convenience and affordable rates.

This creates an opportunity for owners to invest in holiday rentals and offer alternative accommodation to travellers, thereby meeting an unmet need.

The profitability of holiday rentals in Metz

Short-term rentals or Airbnb in Metz offer returns up to twice as high as traditional rentals.

- The average price of holiday rentals in Metz varies depending on the type of accommodation, location and time of year. In general, seasonal rental rates in Metz are competitive with hotels in the region, making it an attractive option for travellers.
- The increased demand for holiday rentals during peak periods, such as festivals, sporting events and holidays, allows owners to maximise their income during these specific periods.
- The quality of the services delivered by a holiday rental concierge such as Rock in Share via its Airbnb management, including competitive and dynamic pricing, proper promotion of the property, quality of service and booking management, are essential to ensure optimum profitability. The three key points are photos, pricing and the quality of reviews.

Short-term rental investment in Metz can be highly profitable, as long as you know the market and all the techniques you need to make a success of your Airbnb management. That's why Rock in Share is here to help you achieve your goals!

See our article Why let Rock in Share manage your property ? for more details!

Make an appointment with Kevin or contact us directly to find out how we can help you realise the full potential of your holiday rental property:

Opening hours of the telephone hotline for homeowners: Monday to Friday, 10am to 12.30pm and 1.30pm to 6.30pm.