Investing in holiday rentals in Thionville: a good or bad idea?

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Thionville stands out as one of the most attractive property investment destinations, thanks to its proximity to the Luxembourg border and the presence of many large companies that attract a constant flow of travelling professionals. It is a medium-sized city, with a particularly high level of rental pressure on the short-let and residential rental markets. In a 2022 study, Masteos even ranked it as France's best destination for rental investment!

  

As an owner or future owner of a property in Thionville, this article will explain why short-term rental or Airbnb concierge services, as opposed to traditional rental, can be much more profitable.

Constantly growing demand for professional services in Thionville

Thionville is a destination of choice for business travellers and professionals looking for temporary accommodation. Many companies are looking to house their travelling employees in comfortable accommodation, ideally located to facilitate their professional activities. Here are some key facts and figures:

• In 2022, Thionville recorded an influx of more than 200,000 business travellers, marking a clear increase of more than 10% on the previous year.

• The proximity of the Cattenom nuclear power plant, one of Europe's most important energy sites, attracts many experts and technicians looking for temporary accommodation and turning to Airbnb concierge services.

• The close geographical link with Luxembourg, a major financial and commercial hub, encourages professionals looking for business meetings and cross-border collaborations.

• Thionville has a modern infrastructure, numerous coworking spaces, dynamic business centres and easy access to the motorways.

Thionville's economic strengths

Thionville enjoys a number of economic advantages at the heart of the Grand Est region and Europe:

• A dynamic university and research fabric, with renowned higher education establishments such as the Welding Institute, attracting international students, researchers and experts in various fields.

• The emergence of a medical and scientific hub, attracting health professionals, researchers and innovative companies at the cutting edge of technology.
• Modern transport infrastructure, including a TGV station and efficient motorway networks, making it easier for professionals to get around and strengthening trade links with other regions such as Luxembourg, Belgium and Germany.
• Unemployment is very low and the population is growing fast, with good prospects up to 2030, in line with recruitment in Luxembourg.

Property is relatively affordable

On average, the price per square metre of old property in Thionville varies between €1,800 and €2,400, making it an attractive option for property investors. 

By way of comparison, property prices in neighbouring cities such as Luxembourg are much higher, often exceeding €10,000 per square metre!

A shortage of holiday rentals to meet demand

Demand for Airbnb rentals is growing year on year. The figures speak for themselves: in 2022, the town of Thionville had fewer than 100 properties available for short-term rental, while demand amounted to more than 5,000 overnight stays exclusively for business travellers!

The profitability of short-term rental in Thionville

Investing in holiday lettings in Thionville is a particularly wise choice, as almost all the measurable indicators are in the green!

- The supply of short-term rentals for studios and one-bedroom properties has increased by around 20% compared with the previous year, while demand for these types of property has grown more moderately, by 3%.
- For properties with two or more bedrooms, demand far exceeds supply, creating additional potential returns for investors in Airbnb holiday rentals.
- Rates per night and REVPAR up sharply.

Thionville is therefore proving to be a dynamic and extremely profitable property market, with good prospects for short-term lettings.

Investing in seasonal rental property in Thionville is therefore a wise decision: growing demand from business travellers and affordable property prices create an environment conducive to attractive returns.

In this context, the importance of high-end Airbnb management is felt more than ever, with careful promotion, a quality service for managing bookings, and continuous analysis of market data for effective revenue management.

To successfully navigate this constantly evolving market, we strongly recommend that you enlist the help of our Airbnb concierge service, which will use its experience to help your property stand out on the Thionville market.

See our article Why let Rock in Share manage your property ? for more details!

Make an appointment with Kevin or contact us directly to find out how we can help you realise the full potential of your holiday rental property:

Opening hours of the telephone hotline for homeowners: Monday to Friday, 10am to 12.30pm and 1.30pm to 6.30pm.